I chose Chicco because it is an established brand which offers diverse product range. This diversity is enhancing the SEO potential because of its wide spectrum of keywords and content opportunities. 
My target audience are parents who are well known of brand and/or product research. Topics like parenting tips, product reviews, safety guides, and baby care advice can attract significant traffic and improve SEO rankings. Also, Chicco operates internationally, providing opportunities for multilingual SEO and global digital marketing campaigns. This can expand the brand’s reach and attract a diverse customer base.